This week the Air New Zealand aircraft is being transformed into a flying billboard for the soon to be released film The Hobbit: An Unexpected Journey.
Details of the unique Hobbit inspired livery are under wraps until the official reveal event this Saturday when the aircraft will emerge from the hangar for the first time in front of a group of more than 100 VIPs and invited guests.
Air New Zealand’s General Manager Marketing and Communications, Mike Tod, says the design is simply stunning.
“The hobbit imagery will cover the length of the 73 metre Boeing 777-300ER aircraft – the longest aircraft in our fleet – it will take six days and nearly 400 man-hours to install and at 830 square metres it’s the largest ever graphic to be applied to an aircraft.”
The airline has already got into the Hobbit mood with their latest safety video! To watch click here.
Once the aircraft is revealed on Saturday it will then depart for London via Los Angeles returning to New Zealand in time to play a starring role in the global premiere of The Hobbit: An Unexpected Journey in Wellington on Wednesday 28th November.
- Middle Earth beckons in Air New Zealand safety video (news.yahoo.com)
- Air New Zealand’s Hobbit Themed In-flight Safety Video (shoppingblog.com)
- Nation’s Biggest Boots to take on Air New Zealand all black 777-300 in Christchurch (planetalkinglive.com)